YOUR WINNING MESSAGE IS OUT THERE.
ARE YOU LISTENING?
REPORTING HIGHLIGHTS
Findings that were significant enough to be featured in one of our newsletters.
BEFORE YOU SPEAK, LISTEN.
Share Of Voice identifies strategic and messaging insights for progressive causes by taking a listen-first approach, studying patterns emerging from millions of online voices talking on public social media about the topics that are important to them.
Share Of Voice can help your organization better understand:
WHAT matters most? What are people talking about online, and what narratives are they absorbing on social media? Does your issue focus match what real people discussing with their friends and acquaintances online? Share Of Voice can help you understand what’s most important to the audience you’re trying to connect with.
WHO is sharing their voice? Learning who is most passionate about your issues online can help you target the constituencies who care the most about your priorities. Share Of Voice can show you who is participating in online conversations - age groups, gender distribution, demographic subgroup participation (parents, veterans, etc.), and much more. (And we can work backwards, listening to a specific audience and learning what’s most important to them.)
HOW do people share their voice? Politicians and organizations often use rhetoric that doesn’t quite connect - Share Of Voice can help you find out how real people talk about the issues, so that your messaging can speak to people using language that they already use themselves.
POLLS AREN’T TELLING THE WHOLE STORY.
Only 1 in 15 Americans responds to pollsters, and they’ve been growing less reliable every election cycle (Source: Niskansen Center, 2022). Share Of Voice can identify those surges of passion and emotion among key voter groups in realtime, before they show up in polls - such as when parents in Nevada suddenly began posting alarmed messages about the school shooting in Uvalde, Texas (image above).
Above image: Chart contrasting the number of times people mentioned major “cost of living” categories online in Arizona in a single month compared to the prior month.
WHAT MATTERS TODAY IS NOT what mattered YESTERDAY.
Your organization can’t afford to waste resources on an issue that’s fading in importance. Share Of Voice monitors conversations as they evolve and can capture reactions to major events in realtime, so you know what matters most right now to the people you’re trying to reach.
IDENTIFY HARMFUL NARRATIVES AS THEY EMERGE.
Don’t let your campaign or organization be capsized by a harmful narrative online - Share Of Voice can identify and monitor disinformation, misinformation, and other online narrative threats to your mission and message. If a harmful narrative is detected, we can show you how large or small it is, whether it’s growing or declining, and help your organization discover the most effective counter-messaging so you know how to fight back.
Above image: Analysis of Arizona online discourse about a narrative that was temporarily harming Governor Katie Hobbs online.